Senior living communities working together to create opportunities and sense of community

Working together to promote senior living careers and opportunities, Arbor Acres, Brookridge Retirement Community, and Salemtowne created a marketing campaign to showcase how vital careers in senior living are today and every day.

The CEOs of each entity collaborated to produce a video featuring their team members at the three Winston-Salem communities, giving them the opportunity to share why they chose senior living and how rewarding they find their roles. The group also launched a dedicated website for this campaign. You may visit it here: rewardingcareers.org.

The video highlights how careers in senior living communities provide stability and meaning. These careers create an atmosphere that is safe and healthy. "Our work is more than the care we provide. It is putting a smile on someone’s face and creating a sense of family."

Click here to watch the video: Working in Senior Living.

The older population plays an essential role in the greater Winston-Salem community, and we are always eager to collaborate with other senior living communities to highlight their importance. “We would like people to know that these senior living communities are not just great places for seniors to live but also provide great places to work. Careers in healthcare and at not-for-profit senior living organizations are rewarding and offer many opportunities,” said Reed VanderSlik, president and CEO of Baptist Retirement Homes of North Carolina, the parent company of Brookridge Retirement Community.

Some of the reasons Brookridge, Arbor Acres, and Salemtowne team members cited for loving what they do include:
"The work with seniors is rewarding, fulfilling, makes me proud, makes me feel like I am part of a family, and is a privilege."

The message of this campaign is clear: Join our team and help change lives—one day at a time.